Well, this slipped through the cracks while yours truly was on “vacation” last week. Sorry for the lag, but we should mention that Greek yogurt giant Chobani has continued fleshing out its agency roster as it’s now appointed 40-year-old, Southfield, MI-based MARS Advertising as its shopper marketing agency of record. According to those in the know, there was no review or incumbent on the Chobani shopper marketing account. Regarding the brand’s decision, though, Chobani SVP of marketing Brad Charron says in a statement, “When looking for a partner in the shopper marketing space, we simply wanted to work with the best shopper marketing agency in the industry. We found MARS’ ability to shape the consumer buying experience through its deep understanding of today’s shopper invaluable and look forward to a long-lasting relationship with their team.”
MARS, which has also worked with notable clients like Walmart, Pfizer and Diageo, now joins a Chobani agency roster that includes Droga5 and Weber Shandwick, which the brand tapped to handle creative and PR duties, respectively, two months ago.