CHI&Parnters is launching its latest animated campaign for TalkTalk, the fourth in a series of animated campaigns from the agency, entitled “The Mission.”
The 60-second spot tells the story of six household objects who come to life and embark on a journey in search of great TV. “The Mission” follows a doll, a garden gnome, a toy robot, a dog-lamp, and two slippers through a grand journey as they battle the elements, traversing the varying terrains of a neighborhood, before finally arriving through a doggy door to a house with TalkTalk TV. The well-animated spot pulls off the approach with style, making for a fun spot that feels like a mini-odyssey. It is the first of four new spots which will roll out between September and January.
“Our award-winning animations for TalkTalk have set a precedent over the years – and this year we’ve aimed to raise the bar again,” said CHI&Partners Creative Director Micky Tudor. “Everything about this little film is epic. Shot in cinemascope, voiced by Derek Jacobi and with a sweeping score from ‘Last of the Mohicans’, this spot is packed with the kind of extraordinary craft that is normally reserved for the world of feature films.”
Credits:
Client: Olivia Streatfeild, Commercial Director, TalkTalk
Client: David Parslow, Head of Marketing, TalkTalk
Creative Agency: CHI & Partners
Executive Creative Director: Jonathan Burley
Creative Director: Micky Tudor
Creative: Jim Bolton
Executive Producer: Matt Cresswell
Producer: Roz Prentice
CEO: Nick Howarth
CSO: Neil Goodlad
Planner: Anthony Cox, Laura Kinzett
Business Director: Fern Nott
Account Director: Alexa Ponking
Account Manager: Susie Seldon
Media Agency: m/Six
Media Planner: Marc Caulfield, Deb Mitra
Production Company: Nexus
Director: Smith and Foulkes
ECD: Chris O’Reilly
Producer: Tracey Cooper
Production Assistant: Greet Kallikorm
Project Lead: Dave Walker
Director of Photography: Alexander Melman
Animation: Benjamin Tron, Gary Cureton, Ed Sherwood, Eoin Coughlan, Dominic Griffiths, Paul Tempelman
Rigging: Dan Lane, Matt Clark
Lighting and Rendering: Rachael Dunk, Gary Fouchy, Liviu Berechet, Wayne Kreslin
Modelling: Matt Clark, Gary Newman, Clare Price, Roxane Martinez
Storyboarder: Cyrille Nomberg, Adam Beer
VFX: Thanos Topouzis, Daniel Forgacs
Tracking: Peanut
Compositing: Time Based Arts
Editor: Gus Herdman @ Trim.
Post Production / Grade: Time Based Arts
Sound Design: Factory
Sound Engineers: Daniel Beckwith & Neil Johnson
Music Company: Platinum Rye
Music Director: Dave Goulding