Children’s Mercy Kansas City, a 354-bed not-for-profit pediatric hospital, appointed the Detroit offices of Doner as its agency of record following a review.
Doner will be tasked with overseeing integrated advertising, as well as working with media partner Assembly on media buying and planning duties, including digital and social.
“Doner brought all the right qualities to the table – smarts, creativity and relevant experience – while going above and beyond to support our mission to transform children’s lives and redefine pediatric medicine,” said Children’s Mercy CMO Laurie Ellison. “Moreover, they presented us with progressive solutions and moving ideas that will help us resonate in the markets we serve.”
“Children’s Mercy has spent more than a century putting kids first, and they remain on the front lines of defining the future of pediatric care,” said Doner co-CEO and president David DeMuth. “We were incredibly inspired by their passion for health, wellness and creating an environment specially designed for children and their families, and we look forward to working together to continue to advance their mission.”
Doner’s first work for the client is expected to launch sometime later this year.