Couchgating isn’t a word, and the idea that friends join together to sit on couches and eat mystery meat chicken on football Sundays has been around for quite some time. However, anachronism aside, KFC’s new “Couchgating” spot is worth a watch. Draftfcb Chicago produced the ad, which shows a few gridiron junkies talking smack about why more people need to sit on their lazy asses eating crispy strips.
Is KFC food disgusting? Yes. Will it lead to an early death? Probably, depending on genetics. But, the dialogue in the commercial is completely irrelevant. Draftfcb created a successful ad because of two things: slow zooms and an NFL Films soundtrack. I could listen to that music for hours regardless of what’s on the screen. All that’s missing is some John Facenda or Harry Kalas voiceover. If we could see Terry Bradshaw throwing a wobbly Super Bowl touchdown and then chomping on some Yobogoya, that would be even better.
Although going for two might take on an entirely new meaning… Credits after the jump.
Agency: Draftfcb Chicago
Todd Tilford, Chief Creative Officer
Chuck Rudnick, Group Creative Director
Todd Durston, VP, Creative Director
Berk Wasserman, VP, Creative Director
Ivo Knezevic, Executive Producer
Ellen Kuratnik, Sr. Business Manager
Michael Fassnacht, President
Rahul Roy, Group Management Director
Sue Redington, Group Management Director
Kris Langager, Account Director
Production – Hungry Man
Kevin Byrne, EP
Scott Vincent, Director
Caleb Dewart, Producer
Nigel Blunk, DP
Editorial – Hagon
Christina Matracia, EP
Alex Hagon, Editor
Post Production – Optimus
Katie Smith, Producer