Trisect, the Chicago-based “blended marketing” agency that recently won AOR duties for the hometown Bears via a custom pitch video, went through a round of downsizing last week due to unspecified changes in clients’ needs.
An agency spokesperson wrote:
“On September 15th, the agency reduced its staff by 25%. The action, while difficult for the Trisect family, was a proactive step to ensure the agency is well aligned with rapidly shifting client needs and their demand for leaner, more nimble partners. Trisect comes out of the move more centered on its core growth drivers – digital marketing, social media and cross-channel content production.”
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Over the past week, multiple sources told us that between 20 and 30 staffers were let go as a result of changes in the ConAgra account. The agency rep did not address these claims or provide more details but stated that word of any other changes at Trisect would amount to “rumors [and] speculation.”
The agency currently maintains offices in Chicago and Los Angeles, and it is unclear whether these changes affected both locations. In addition to the Bears, Trisect currently works with such brands as Slim Jim, Merrick pet care and, perhaps most prominently, Mike’s Hard Lemonade.