Just a month after hearing rumors that she was leaving her director of planning gig at TBWA\Chiat\Day NY, to which she offered us a “no comment” at the time, it looks like Eliza Esquivel has indeed moved on to bigger and better things. The exec has now joined up with food and beverage giant Kraft as VP of global brand strategy.
Prior to her new gig, Esquivel spent three-and-a-half years at Chiat\Day, eventually moving up in February 2011 from group planning director on Skittles and Starbust among other accounts to director of planning at the agency’s NYC office. During her career, the new Kraft veep held senior planning positions at the likes W+K Amsterdam and JWT New York.
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