Eliza Esquivel’s bound for a good weekend as TBWA\Chiat\Day NY has promoted her to planning director of the Omnicom-owned agency. Esquivel, who has been with Chiat NY for two-and-a-half years give or take previously served as group planning director for Starburst and Skittles as well as newer business wins including Kahlua and McDonald’s.
Prior to joining TBWA\Chiat\Day, Esquivel was a planning director at W+K Amsterdam for two years and spent four as a partner senior account planner at JWT. During her pre-Chiat career, Esquivel worked on global brands including Coke, Pfizer, Cadbury and Nike Women for Europe. One of her more recent side projects was a white paper penned last year for AdAge called “Social Activism 2.0,” which outlined a model for brands which target young adults to communicate social responsibility. If you have $99 to fork over, it’s yours.