Chiat LA Restarts the Cola Wars


By Kiran Aditham Comment

TBWA\Chiat\Day LA has launched its own refresh project of sorts, recycling BBDO’s concept for a 15-year-old ad where a Pepsi truck driver meets a Coke one in a diner. One of the actors from the original spot, Art LeFleur, returns here (along with director Joe Pytka), only this time, he’s working at the diner and the beverage battle now focuses on Pepsi Max and Coke Zero. If we had to choose, we’d probably just end up ordering water.

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