We reported earlier on Honda’s “Day of Reckoning” for the Odyssey: a Twitter campaign engaging snack brands in dialogue over the Odyssey’s built-in vacuum cleaner.
Cheerios tweeted Honda in response, and donated $1,933 to Honda’s ‘Project Drive-In Fund‘ (which we’ve also covered; it would appear I’ve become the “Honda guy” around here, which is fine — I drive an Insight) to commemorate the birth year of the drive in. Honda has to feel pretty ecstatic about that move, as it ties together two of its campaigns and engages an outside audience. The two brands are a pretty perfect match, too. There must be a big overlap between station wagon moms and Cheerios moms.
Honda: feel free to send me free stuff. Cheerios: only if it’s frosted.