The Association of Independent Commercial Producers unveiled it’s campaign for the 2013 AICP Show and AICP Next Awards with a few spots that resemble fake interstitials from a sci-fi movie most likely directed by James Cameron. The machines aren’t taking over, but we do have EureeCorp, the make-believe company with a line of products like the Idea Orb, which can transmit award-winning ideas to your brain as you sleep.
If the Idea Orb doesn’t inspire collusion, there’s always the Centaurus 3000, a computer full of magical software and algorithms that produces a scent where you “can waft in the ideas of the future.” Okay, the machines might be taking over, and those machines really like detached body parts.
This AICP campaign doesn’t have as much bite as some of their previous, more carnivorous work, but success can’t always be duplicated. After all, innovation has no formula. Credits and the Centaurus 3000 spot after the jump.
The AICP Show: BOOYAH! – If You’ve Got, Show it.
VCU BrandCenter: Concept
Parker Bell: Art Director
Christina Chen: Developer
Video: Station Film
Joseph Biancaniello: Cameraman
Anthony Rescigno: Cameraman/Editor
Adam Richards: Producer/Cameraman
Additional Video: STORY
Mark Androw: Executive Producer
Cliff Grant: Executive Producer
John Komnenich: Director
Title Design: Brand New School
Music: COPILOT Strategic Music + Sound
Composer: Ravi Krishnaswami
Executive Producer: Jason Menkes
Audio Mix: by Color
Kevin Halpin: Audio Mixer/Partner
Josh Abbey: Audio Mixer /Partner
Jeff Rosner: Executive Producer/Partner
Josh Heilbronner: Technical Producer
THE AICP NEXT AWARDS: Innovation Has No Formula
Agency: VCU Brandcenter
Copywriters: Gary L. Baker II; Zac Milner
Art Directors: Zack Madrigal; Cory Tyler Bowles
Creative Technologist: John Briney
Production Company: Schrom & Company
Director / Cameraman: Michael Schrom
Executive Producer: Carl Sturges
Production Manager: Pamela Crawshaw
Design & Post Production: Ladies & Gentlemen
Creative Director: Christopher Fung
Designer / Compositor: Marco Giampaolo
Animator: Tiffany Chung
Executive Producer: Jojo Mu
Music & Sound Design: Yessian Music
Composer: Yessian Music
Sound Designer: Scotty Gatteño
Producer: Mike Dragovic
Executive Producer: Marlene Bartos
Chief Creative Officer: Brian Yessian