Chase Reviewing Digital


By Kiran Aditham Comment

As mentioned above, we’ve received confirmation that JPMorgan Chase is rethinking its digital partnerships. A spokesperson for the global financial services firm tells us, “We’re currently undergoing a review of our digital agencies, which we routinely do to ensure their capabilities best fit the needs of our evolving business.” On the digital front, Chase currently works with Austin-based agency T3, which proclaims itself to be the brand’s “go-to digital agency since 2006.”

From what we’re hearing on the Spy line, though we’ve yet to substantiate this, T3 held a meeting last week announcing that Chase would not be renewing its contract come year’s end. We’ve inquired about this and will update if and when we hear more. In addition, we’re following up with the Chase camp to see if T3 has been invited to participate in the review, and should hear back on this some time this afternoon. Stay tuned.