CDW and Ogilvy & Mather teamed up to bring back Charles Barkley for the latest iteration of the brand’s “People Who Get IT” campaign, which Barkley has appeared in since 2012.
The new “Smart Growth 2.0″campaign, which focuses on partnerships with Microsoft, APC and Lenovo, debuts tonight with 30-second broadcast spots during Monday Night Football. Once again featuring the fictional Gordon & Taylor company, the spots show Barkley and company dealing with new growth as they attempt to keep up with innovation. CDW, of course, is presented as the solution. The best of the spots features a different take on the “mobile work station.” The campaign is supported by online and social elements, as well as “internal engagement programs, sales enablement, customer events, CDW.com promotions and public relations support.”