Charles Barkley Inspires a Nation to Bust a Move

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By Kiran Aditham Comment

NBA Hall of Famer, TNT b-ball analyst and our favorite commentator in sports ever, Charles Barkley, takes center stage in the first of two spots from the latest T-Mobile campaign starring him and Dwyane Wade. Directed by Spike Lee, the ad shows how Barkley’s unfiltered diatribes can come back to bite him in the ass. In this case, his simple yet loud plea for “Defense” turns into a hip-hop jam that induces some turrrible dancing, to use a Barkley-ism. Yeah, we feel the same way you do, Chuck. After the jump, check out credits as well as the second spot starring D-Wade, whose simple miscommunication on his T-Mobile device sparks an outcry amongst Heat fans and the NBA world. In essence, it’s like a game of telephone, get it?

Credits:

Agency Producer: Leslie DiLullo
Agency Art Dir: Rob Hollenbeck
Agency Writer: Steve Williams

Production: Pony Show Entertainment, bicoastal
Director: Spike Lee
Exec producer: Susan Kirson & JeF Frankel
Producer: Fern Martin
DP: Matty Libatique