The move is now official: agency vet Matt Eastwood has left his position as CCO at DDB New York to become worldwide chief creative officer at JWT (or, as they’d prefer, the J. Walter Thompson Company).
The Australian-turned-New Yorker worked with DDB in his home country and served as CCO at Y&R before he replaced a departing Eric Silver in DDB’s Manhattan office almost exactly four years ago.
Eastwood brings an extensive portfolio to the new role; he scored the #5 spot on the Ad Age “most awarded” list for 2013, and his name has appeared atop the credits for recent campaigns featuring everything from bearded, lottery-playing hipsters to seniors who never remember to wear their condoms.
Beginning next month, Eastwood will report directly to JWT global president Gustavo Martinez. He will be the first to fill the global CCO role since the 2009 departure of Craig Davis, who left to rejoin the continent of Australia.