In case you were wondering what the latest word is with Mauro Cavalletti, the former Mullen chief digital officer and current JWT Brazil chief integration officer, the exec has filled us in on some interesting work for Coca-Cola. Specifically, Cavalletti and crew at Group JWT, which includes JWT’s Sao Paulo branch and local units Casa and iCherry, have launched a new print effort to hype Coke’s online radio platform Coca-Cola FM on their home turf. With the FM platform turning a year-old, Group JWT decided to turn the cover of Brazilian teen magazine Capricho into a loudspeaker for the iPhone. We knew the numerous covers of the Twilight cast and other teeny-bop faves served a better purpose. Check out some of the print images after the jump, which may also explain things, along with Portuguese-infused credits you can pretty much figure out after the jump.
Título: Amplificador
Cliente: Coca-Cola
Produto: Coca-Cola FM
Chief Creative Officer: Ricardo John
Direção Executiva de Criação: Ricardo John e Roberto Fernandez
Redator: Leandro Pinheiro
Diretores de Arte: Andrea Pissarro, Rodrigo Adam
Direção de criação: Angela Bassichetti
Planejamento: Fernand Alphen, Isabella Mulholland
Atendimento: Ana Hernandes, Felipe Giacon, Luana Ferreira
Mídia: Aline Moda, Tullio Nicastro, Stella Lopes, Ana Alberine, Fabiana Ramos
Aprovação do Cliente: Patrícia Pieranti, Adriana Knackfuss, Gian Martinez, Javier Mezza, Luciana Féres, Rafael Prandini e Adriano Ciavdar
Art Buyer: Paula Ferrari
Produtor Gráfico: Flávio Schaefer