View Post Agencies | Brands | Campaigns | Digital | Sports HeyHuman, Brownlee Brothers ‘Go The Distance’ for Sony Xperia Z3 By Erik Oster on Oct. 30, 2014 - 12:57 PM London-based agency enlisted trathletes the Brownlee Brothers for an endurance test displaying the battery life of the Sony Xperia Z3, which supposedly can last two days on a single charge. The skeptical brothers are set on a seri ...
View Post Agencies | Brands | Campaigns | People | Sports BarrettSF Gets Librarian Steve Nash for DailyMVP By Erik Oster on Oct. 30, 2014 - 12:17 PM BarrettSF enlisted the aid of Steve Nash to promote TopLine Game Lab’s DailyMVP fantasy game, which differentiates itself from other fantasy sports leagues by offering short-format games that last from a day to a week. In th ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV Translation Presents ‘LeBron James’ First Home Game’ for Sprite By Erik Oster on Oct. 29, 2014 - 3:07 PM Translation recently debuted a new spot for Sprite documenting LeBron James return to his home town of Akron, Ohio. Entitled “LeBron James’ First Home Game” the spot follows James as a driver takes him through Ak ...
View Post Agencies | Brands | Campaigns | Sports | TV RPA Ushers in New Era for Los Angeles Clippers By Erik Oster on Oct. 29, 2014 - 11:51 AM In early September, the Los Angeles Clippers named Santa-Monica based RPA as its lead creative agency following a review launched in August. Now, at the start of the NBA season RPA has debuted a new campaign for the team entitled ...
View Post Agencies | Brands | Campaigns | People | Sports | TV David&Goliath, LeBron Tout Kia as ‘Fit for a King’ By Erik Oster on Oct. 28, 2014 - 12:54 PM David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as “official automotive partner of the NBA.” In the spot, James emerges from the Kia’ ...
View Post Agencies | Brands | Campaigns | Digital | Sports | TV SpecialGuest Enlists Alex Honnold to Climb ‘Heaven’ for Squarespace By Erik Oster on Oct. 22, 2014 - 1:59 PM Agency SpecialGuest enlisted professional climber Alex Honnold to take on a route in Yosemite known as “Heaven,” in free solo fashion, meaning no rope or protective gear for an ad promoting Squarespace 7. While Honnold ...
View Post Agencies | Brands | Campaigns | Sports | TV BBH London Brings Together Rivals for KFC By Erik Oster on Oct. 21, 2014 - 3:01 PM BBH London has released a new spot for KFC in the UK entitled “Fans.” In the 90-second spot, two brothers support rival footie clubs — Stirling Albion FC and Dunfermline FC — and each attends a match with o ...
View Post Agencies | Brands | Campaigns | Sports | TV MUH-TAY-ZIK | HOF-FER Shares ‘DubTales’ for Golden State Warriors By Erik Oster on Oct. 21, 2014 - 11:19 AM MUH-TAY-ZIK | HOF-FER has a new campaign for the Golden State Warriors entitled “DubTales.” The Dubs is a nickname given to the club by fans, and the first installment in the “DubTales” campaign involves an ...
View Post Agencies | Brands | Campaigns | People | Sports | TV Tom Brady Returns, With His Dog, For M&C Saatchi, UGG By Erik Oster on Oct. 20, 2014 - 12:46 PM M&C Saatchi brings back Tom Brady, this time along with his dog, for its third installment of its fall global marketing campaign for UGG Australia. The spot continues the theme of the Patriots quarterback enjoying his time off ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports Beats Celebrates LeBron’s Homecoming By Erik Oster on Oct. 20, 2014 - 10:46 AM Beats by Dre in collaboration with R/GA Los Angeles celebrates LeBron James’ much discussed return to the Cleveland Cavaliers in a new campaign entitled “Re-Established 2014.” The campaign is centered around a 2 ...