View Post Brands | Op-Eds | Social Media Op-Ed: Will Ads Ruin Instagram? By Kiran Aditham on Oct. 31, 2013 - 10:35 AM Virg inia Alber-Glanstaetten, group director of planning at Huge, has returned with her monthly column for this here site, now discussing a rather hot topic that would be ads on Instagram? Will it be good or bad for the Facebook-o ...
View Post Brands | Op-Eds | People Op-Ed: Miley Cyrus is a Strategic Brand Genius By Kiran Aditham on Oct. 17, 2013 - 12:56 PM It’s been a while since we’ve heard from Maude Standish, co-founder and managing director of Tarot, a millennial trend forecasting and strategy development company that’s the sister company of L.A.-based agency, ...
View Post Digital | Op-Eds Op-Ed: Is Your Web Content Crap? By Kiran Aditham on Oct. 4, 2013 - 11:10 AM Our Extractable contributor Dana Larson, who last stirred it up by talking content strategists, returns with a new post about web content. We don’t need much preamble anymore, let’s just pass the mic and let Larson tak ...
View Post Agencies | Op-Eds Op-Ed: Ad Agency Exec Tells the Tale of Unplugging for a Day By Kiran Aditham on Sep. 16, 2013 - 3:19 PM L.A.-based Zambezi, which has given us NBA 2K14 Lebron spots and vitaminwater ads as of late, regales us with a story about unplugging for a bit, meaning abandoning email for a day (like we did over vacation). According to founder ...
View Post Brands | Op-Eds | Social Media Op-Ed: Taco Bell Takes a Lickin’ But Comes Out Kickin’ By Kiran Aditham on Sep. 10, 2013 - 1:05 PM Virginia Alber-Glanstaetten, group director of planning at Huge, has returned with her monthly column for this here site, this time discussing a certain fast-food chain that has gone from zero to hero in the shortest time. Now, wh ...
View Post Op-Eds | People Op-Ed: Your Ads Are Not Art. Just As Your Shoes Are Not Gumbo By Kiran Aditham on Sep. 9, 2013 - 11:10 AM Houston-based freelance creative Chuck Hipsher, who you may remember from his ode to Chevy last month, is back with another column. This time, our scribe’s intent is to “challenge ad creatives to make certain that they ...
View Post Op-Eds Op-Ed: Let’s Play Stakeholder Roulette By Kiran Aditham on Aug. 30, 2013 - 10:18 AM After a month’s absence, Simon Mathews, currently chief strategy officer at West Coast shop, Extractable, who’s also worked on the strategy side at the likes of Isobar and Molecular during his career, has returned. As per ...
View Post Brands | Campaigns | Op-Eds Op-Ed: Dear Chevy, Find New Ideas By Kiran Aditham on Aug. 26, 2013 - 11:00 AM We’re glad to welcome yet another monthly contributor to the fold in the form of Chuck Hipsher, currently a Houston-based freelance creative director who’s worked at the likes of Campbell Ewald, TBWA and what was FCB b ...
View Post Agencies | Op-Eds | People Op-Ed: They’re Called Editors, Not Content Strategists By Kiran Aditham on Aug. 19, 2013 - 3:22 PM It’s no so often we get rebuttal op-eds, but Brian Clark, CEO of GMD Studios, was so inclined to offer his perspective after reading last month’s submission from Extractable VP/user experience Dana Larson, who went int ...
View Post Brands | Campaigns | Op-Eds | People | Social Media Let’s Talk Ad Math, Vol. 1 By Jordan Teicher on Aug. 9, 2013 - 10:45 AM This column has been pinballing around my head for the past few months. I’m curious about hashtags. I’m under the impression that although everyone knows what a hashtag looks like, not many people pay attention to Twitter stat ...