View Post Agencies | Brands | Campaigns | Digital | TV | What The?? 22squared Uses Singing Sloth to ‘Save the Americans’ By Erik Oster on Dec. 22, 2014 - 3:59 PM If you love sloths, cheesy musical parodies or the song “The Lion Sleeps Tonight,” you may just appreciate 22squared’s spot for the Costa Rica Tourism Board. The ad features a reworking of the song “The Lio ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | TV McCann Spain Presents ‘The Other Letter’ for IKEA By Erik Oster on Dec. 19, 2014 - 2:03 PM McCann Spain and IKEA get sentimental for the holidays with longform online spot “The Other Letter.” The ad opens with a provocative question: “Why do we insist on not getting our children the things they really ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital Ogilvy Canada Presents ‘The Warmest Tim Hortons in Canada’ By Erik Oster on Dec. 19, 2014 - 12:20 PM Ogilvy Canada yarnbombs the shit out of a Tim Hortons in this online spot, ostensibly making it “The Warmest Tim Hortons in Canada” in the process. The approach of giving a Tim Hortons location a makeover calls to mind ...
View Post Agencies | Brands | Campaigns | Digital | What The?? The Viral Factory Introduces ‘Exobaby’ for Hyundai By Erik Oster on Dec. 19, 2014 - 11:05 AM Well here’s a strange one. The Viral Factory created the online spot “Exobaby” for Hyundai, likening Hyundai’s safety features to a baby wearing a robotic exoskeleton. “They made him a suit to make hi ...
View Post Ad Biz | Agencies | Brands | Digital McCann Melbourne Decks the Halls with Dumb Ways to Die By Erik Oster on Dec. 18, 2014 - 3:15 PM McCann Melbourne has rolled out another “Dumb Ways to Die” spot supporting Metro Trains Melbourne for the holidays, following this Halloween effort. The simple 30-second ad is centered around a re-working of “Dec ...
View Post Agencies | Brands | Campaigns | Digital | Social Media Rokkan Plays on Yule Log with ‘Winter Wondersteak’ for LongHorn Steakhouse By Erik Oster on Dec. 18, 2014 - 12:58 PM Rokkan offers up a meat lovers take on the yule log tradition with “Winter Wondersteak” for Longhorn Steakhouse. The online ad replaces a warm fireplace with the enticing sizzle of a juicy steak, footage of which runs ...
View Post Agencies | Brands | Campaigns | Digital | TV Blue Hive Goes Further for Ford By Erik Oster on Dec. 18, 2014 - 11:03 AM Here’s one we missed from a few weeks back. Agency Blue Hive created a new online spot for Ford promoting the new Ford EcoSport and its keyless entry feature, entitled “Go Further.” In the spot, a tanned beach du ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital mcgarrybowen Surprises Customer with Carol-Fueled Shopping Spree for Sears By Erik Oster on Dec. 17, 2014 - 3:51 PM mcgarrybowen employs a different type of social engagement with its new “#MoreToYou” holiday campaign for Sears, which debuts with “Kirsten’s Holiday Shopping Spree at Sears” (featured above). In the ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | Social Media Tribal Worldwide Strikes Up the ‘People’s Choir’ for Volkswagen UK By Erik Oster on Dec. 17, 2014 - 1:17 PM Tribal Worldwide, London created this online Christmas effort for Volkswagen UK, featuring a “People’s Choir” singing carols in public locations. It’s a pretty straightforward approach, the “People ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People W+K NY Flies to the Grammys with Delta, Ryan Lewis By Erik Oster on Dec. 15, 2014 - 3:53 PM W+K New York teamed up with M ss ng P eces and producer Ryan Lewis (of Macklemore & Ryan Lewis fame) for this spot promoting Delta Air Lines’ and LinkedIn’s Innovation Class offering. The “Innovation Class& ...