View Post Brands Sanofi Sends Creative for Aspercreme, Icy Hot to Terri & Sandy By Erik Oster on Oct. 29, 2020 - 3:48 PM Sanofi spent nearly $65 million on media for the brands in the U.S. last year, according to Kantar Media.
View Post Brands Miracle-Ear Appoints Doner as Agency of Record By Erik Oster on Oct. 27, 2020 - 3:59 PM Doner's first work will break in the spring.
View Post Brands TracFone Sends $238 Million Media Account to Mediahub By Erik Oster on Oct. 23, 2020 - 3:57 PM TracFone already worked with IPG agencies The Martin Agency and Weber Shandwick on creative and PR.
View Post Brands Shiner Bock Brewer Latest Client to Drop The Richards Group By Erik Oster on Oct. 21, 2020 - 3:24 PM The brewery is launching a review in search of a new agency, according to a source with knowledge for the process.
View Post Brands Energizer Holdings Names Deloitte Digital’s Heat Creative AOR for Automotive Brands By Erik Oster on Oct. 20, 2020 - 3:49 PM Energizer Holdings increased spending on media promoting its automotive brands from around $6.3 million last year to approximately $7.4 million in the fist six months of 2020, according to Kantar Media.
View Post Brands PMG Becomes Lead Social Strategy Agency for TikTok for Business By Erik Oster on Oct. 20, 2020 - 12:12 PM PMG will be responsible for cross-channel strategy, creative, content development and production to promote TikTok's monetization capabilities.
View Post Brands International Energy Company E.ON Appoints Publicis Groupe as Media, Performance Partner for Europe By Erik Oster on Oct. 13, 2020 - 3:43 PM The appointment follows a competitive review and is effective as of January, 2021.
View Post Brands | Campaigns The New Corona Ad Featuring Snoop and Bad Bunny Is Weirdly Enjoyable By Doug Zanger on Oct. 7, 2020 - 3:46 PM It's just two people talking.
View Post Brands Pernod Ricard USA Sends $22 Million Media Account to Wavemaker By Erik Oster on Oct. 5, 2020 - 12:27 PM The appointment expands on Pernod Ricard's existing relationships with Wavemaker in China, France and India.
View Post Brands FIG Fetches AOR Duties for Stella & Chewy’s By Erik Oster on Sep. 18, 2020 - 1:00 PM The independent agency will handle both creative and media responsibilities for the pet food brand.