According to those in the know, it is indeed true that NYC-based agency Catch, which last we recall was named agency of record for Loews Hotels last fall, has now picked up AOR duties for And1, the basketball apparel brand that has brought awareness to some of the best street hoops players ever. If you’re not aware, check out the compilation clip above featuring the likes of legendary street ballers-turned-NBA players such as Rafer “Skip to My Lou” Alston.
Anyhow, we’ve been told that And1 brand manager Maurice Levy (different guy, of course) and Catch New York managing partner Joe Perello and partner/CCO Doug Spitzer were the ones who sealed the deal on the account, which calls for the agency to handle its new client’s branding, marketing and media strategy, advertising, creative, digital, mobile, media planning and buying as well as the development of a long-term marketing growth plan.
Sources familiar with the matter add that Catch is replacing Portland, OR-based Frank Creative on the And1 business.