From Chicago-based multicutural agency Commonground comes the first spot in a new television campaign titled “Who’s the Coldest?” for Coors Light. The first spot, “Bodyguard,” reunites rapper-turned-family friendly Hollywood mogul Ice Cube with his cast-mate from Friday, Tommy “Tiny” Lister. Aside from playing the neighborhood bully “Deebo” in the Friday trilogy, you might also recognize “Tiny” from his role as the noble, unnamed prisoner who doesn’t blow up a boat in The Dark Knight.
With the (hopefully) final film in the Friday series, Last Friday, due out in 2013, perhaps we should expect to see cameos from the likes of Chris Tucker and Faizon Love as the campaign continues.
According who the anonymous source who sent the clip our way, “It’s viewed by many that this campaign and these spots are better than the Coors Light work DraftFCB is putting out there.” What say you, dear commenters? Here’s some fairly recent work for the brand from DraftFCB for comparison: