For the latest installment in Carmichael Lynch’s “Subaru Dog Tested. Dog Approved.” campaign, they’re introducing “The Barkleys,” which refers to a family of dogs, not Charles Barkley and family.
The new spots — “In the Dog House,” “Teenagers,” “Road Trip Convenience Store” and”What’s the Fuss About?” (featured above)– imagine the family of dogs in “everyday relatable human experiences.” These range from teenagers making out after a date, the man of the car getting in trouble for oggling an attractive female, that convenience store pit stop that every road trip depends on, and barking as the mailman drives by, which, come to think of it, isn’t really an “everyday relatable human experience.” The spots are simple, relying fun dog humor without any dialog. Dog owners, and especially Subaru-loving dog owners, should eat this right up.
On the other end of the spectrum, we have “They Lived,” a somber spot for Subaru’s “Love” campaign. Based on stories from real Subaru owners who survived crashes, thanks to their Subarus, the spot features an actual Subaru wreck which the driver walked away from. The officer on the scene and the driver who towed the wreck tell those seeing the wreck, “They lived.” It’s an effective way to illustrate Subaru’s crash safety as a selling point, and a reminder of how important that can be. Watch it below, and stick around for one more Barkleys spot, along with credits, after the jump.
Credits:
TITLE: “Dog Tested. Dog Approved.® — Meet the Barkleys”
CLIENT: Subaru of North America
AGENCY
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Writer: Nick Nelson
Senior Art Director: Matt Pruett
Director of Integrated Production: Joe Grundhoefer
Exec Content Producer: Freddie Richards
Senior Interactive Producer: Laura Coyle
Director of Business Affairs: Vicki Oachs
Account Service Team: David Eiben, Catherine Finn
Senior Project Manager: Jane Williams-Petersen
PRODUCTION
Production Company: SKUNK
Director: Brian Lee Hughes
Managing Partner/EP: Matt Factor
Exec Producer: Shelly Townsend
Head of Production: Jeanne Stawiarski
Producer: Geoff McLean
Director of Photography: Jason McCormick
POST PRODUCTION
Edit House: Drive Thru
Editor: Mick Uzendoski
Exec Producer: Beth Wilson
VFX House/Online Artist: Drive Thru, Derek Johnson
Telecine: CO3, Sean Coleman
Audio Mix/Sound Design: BWN
Music Company: Echo Boys
TITLE: They Lived
CLIENT: Subaru of America
AGENCY
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Writer, Associate Creative Director: Conn Newton
Art Director, Associate Creative Director: Michael Rogers
Head of Production: Joe Grundhoefer
Executive Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly, Kate Moret
PRODUCTION
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line. Producer: Aristides McGarry
Director of Photography: Lance Acord
POST PRODUCTION
Edit House: Whitehouse Post, NY
Editor: Stephen Jess
Assistant Editor: Tim Quackenbush
VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin
Telecine: Sean Coleman, Company 3
Audio Mix: BWN Music (Carl White)
Sound Design: BWN Music (Carl White)
MUSIC
“Clear Moment” (Miles Hankins via scoreAscore)
Composer: Miles Hankins via scoreAscore
Music Supervisor: Jonathan Hecht