Carmichael Lynch Gets a Makeover

By Kiran Aditham 

While we’re on the subject of Minneapolis agencies, might as well tell you that Carmichael Lynch has unveiled a new brand identity that includes a new logo, website and even workspace. No, that’s not a Threadless image you see above, but tees that some folks are sporting which should give you an idea of what the redesign entails.

If you’re looking for a more eloquent, poetic and/or long-winded description of the concept, here you go: “The idea was to transform the identity from one associated with nostalgia to one that bravely embarked on a new aesthetic journey with the agency. Bright, energetic colors were adopted over muted predecessors. Combined with these new colors, patterns infused with motion and spontaneity added life to drab agency walls.” Check out images of the actual workspace after the jump and peep the new website if you’d like here.

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