It’s been years since I’ve seen a Hardee’s. I think there might be one outside of Lambeau Field in Green Bay? And, I don’t think I’ve ever seen a Carl’s Jr. Maybe that’s just a West Coast thing? I honestly don’t know.
Regardless, when the restaurant chains’ owner CKE announced in January that they were taking their ad business to El Segundo, California-based David&Goliath, our commenters were hoping that maybe, just maybe, D&G would find a way to “elevate the work.” It’s hard to believe (or is it) that it’s already been over three years since the company’s former AOR, Mendelsohn Zien, had Paris Hilton rubbing her soaped-up body all over a car while eating a Carl’s Jr. cheeseburger. Indeed, next to Paris Hilton, that burger looked very, very sexy.
What crazy new direction would D&G take in for their first spot as the brands’ AOR? Apparently, they’re still using scantily-clad models eating the chains’ sandwiches in slow-motion to lure the horny-man demographic to the restaurants. The big difference is that this a turkey sandwich the model is eating. It’s under 500 calories which, according to a press release, qualifies it for Men’s Health‘s list of “Eat this, not that.” And, hey, anything without Paris Hilton is a definitely upgrade. Credits after the jump:
Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Battle
Creative Director: Jason Karley
Associate Creative Director: Phil Covitz
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Helen Park
Executive Producer: Christopher Coleman
Production Company: Person Films
Director: Michael Haussman
Executive Producer: Michael McQuhae
Director of Photography: Ben Seresin
Producer: Ron Mohrhoff
Production Designers: Jeremy Argue
Editorial: Union Editorial
Editor: Marco Perez
Executive Producer: Megan Dahlman