While we’re on the Arnold-related tip, guess it’s worth mentioning that the agency has been selected as creative agency of record for Carbonite, which we know from its numerous live ads on Howard Stern’s Sirius XM show but bills itself as a provider of online backup solutions for consumers and small and medium-sized businesses. Tom Murray, SVP, marketing for the seven-year-old Carbonite, says in a statement, “We’ve been really impressed with Arnold’s understanding of our business and, of course, we’re drawn to their legacy of success creating iconic campaigns that have generated great results for brands.”
As you’d expect, Arnold will be responsible for strategy, the usual digital, TV, print and radio advertising as well as web design for Carbonite, which we assume is run by a bunch of Star Wars fans. We’ve been told Arnold is Carbonite’s first creative agency and there wasn’t a formal review.