Speaking of McCann Detroit, we received a couple of tips that Matt Canzano, who has spent the last nine years at said agency and currently serves as chief creative officer, has been been tapped to run Commonwealth, the Chevrolet-focused agency that unites Goodby and McCann and lives on despite the shitcanning of mastermind/former GM CMO, Joel Ewanick.
Anyhow, we’ve received some clarification from the McCann camp on Canzano’s status. Yes, he will be aligning himself with Commonwealth (no new or added title, though), but will not be running day to day at the agency. Instead, Canzano will be “lending his expertise” and serving as a “hands-on presence and resource” to help serve Commonwealth’s “massive” global activity on behalf of Chevy. We’ve been told, though, that Canzano will stay on as McCann Detroit CCO and be available to clients including Pure Michigan and Aldi. But to help a brother out, McCann will be bringing on someone in the near future who will be charged with day to day oversight of the Detroit creative department.
Canzano initially joined McCann as EVP/executive creative director in May 2003 after spending three years as a group creative director at JWT Chicago.