Can Chris Brown Be Rebranded?

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By Matt Van Hoven Comment

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Rebrander guy Steve Stoute told MSNBC that if Kobe Bryant can come through lady problems, so can Chris Brown.

Remember this guy? Stoute and Jay-Z started their own ad agency, Translation. Superspy had some words about that awhile back concerning the differences between urban and black. Check it out.

Here’s our question: can you really compare an athlete celeb to a pop-star? Somehow, there seems to be more of a “use” for a basketball player. As in the Lakers might have had a PR issue regarding Kobe but um, he still won them games despite what people thought about him. Mr. Brown’s got a different problem &#151 he doesn’t belong to the Lakers franchise, or anything remotely as strong. So yeah, he’s got a bigger problem, no?

More: “Jay-Z: The Mission Of His New Advertising Agency