Skyler Dobin is a man on a mission. The recent Creative Circus grad/JWT Atlanta intern is (like many, we think) bemoaning the state of the United States Postal Service, which has been bleeding billions and could go bankrupt by year’s end without government intervention. Fearing the end is nigh (or at least the end of Saturday delivery, as well as hundreds of thousands of layoffs, etc.), Dobin and his art directing partner Jennifer Fisher are stepping into action.
The two have come up with their own ad campaign concept that urges people to send more hand-written letters and includes print, OOH and even a Facebook component which lets you design and purchase stamps. The “Save the Stamp: Keep the USPS Alive” effort has been ongoing for some time, and while the USPS has yet to really embrace it (aren’t they still in the midst of their $100 million review?), Dobin and Fisher have talked to agency officials, who assure that they are getting the campaign into the right hands (which is always reassuring and totally heartfelt). In addition, the pair has gotten the attention of/kudos from U.S. senators. Dobin has since returned to NYC and is looking for a copywriting gig while his USPS-saving effort progresses.