Campbell Mithun’s creative team is keeping the “Hefty Hefty Hefty” jingle going strong with this latest work entitled “Carnival.” The Hefty song is up there with some of the best, like Oscar Mayer’s “I wish I was an Oscar Mayer Weiner” and Toys R’ Us’ “I don’t want to grow up.” When you have such a recognizable jingle, why fight it? If it’s not broke, don’t fix it, whether it’s in a carnival as depicted or in a cemetery, igloo, museum or whatever else floats your boat. It really doesn’t matter. It’s the jingle that everyone will remember.
Credits:
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Creative Director: Robert Clifton
Art Director: Gary Carter
Copywriter: Paul Brink
Producer: Bill Smallacombe
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