It didn’t take long for Euro RSCG to reveal what Jamie King, former co-president of its Chicago office, was up to as the agency’s announced that King and his old Publicis & Hal Riney cohort Roger Camp have launched a new shop called Camp+King, which is based in San Francisco and is focused on creating a “Conversation-Swell” for brands.
Euro parent Havas is collaborating with the pair on the new endeavor, which already counts clients including Old Navy, Shaklee as well as project work for Yahoo. Camp will take on the role of principal/CCO while King will serve as C+K’s principal/CEO. Just what is “Conversation-swell,” you ask? In a statement, King says, “Inspired by groundswell, Conversation Swell is the surge of support, approval or enthusiasm for a brand,” said King. “It’s inspired by ideas, content or brand conversations and manifests in the form of virtual or real word-of-mouth advocacy for a brand. We believe this is the most powerful tool a brand can have to drive growth and it’s what our agency is all about.”
To refresh your memory, Camp “phased out” of his CCO role at Riney last year while Euro RSCG Chicago replaced King yesterday with Norm Yustin. During their time together at the former agency, they helped the agency win a Gold Cyber Lion and worked on clients including U.S. Cellular, Beam Global Spirits and Walmart.