After what seemed like a fairly rocky 2010 at G2, is 2011 looking up for the agency? It’s probably still too early to tell but they’ve got more positive news to report as G2’s now been named promotional AOR for Caesars Entertainment Corp, parent of brands including Caesars, Bally’s, Harrah’s and World Series of Poker.
We’ve been told that there was a promotional review dating back to a year-and-a-half ago that G2 did not initially participate in. But after finally meeting in February, the agency tells us that “everything clicked” and it won the assignment. As a result, G2 will assume creative and strategic responsibilities for national and local multi-platform campaigns for Caesars.
Still, while G2’s nabbed this latest business and was also “instrumental” in the Ally win according to the memo from Jim Heekin and Tor Myhren in late March, we’re not ready to call it a hot streak just yet. Guess we’ll have to stay tuned.