After a review, Cramer-Krasselt Chicago has been tapped to handle the estimated $50 million integrated account for Cedar Fair, the amusement/water park company that runs the likes of Cedar Point and Knott’s Berry Farm. As both advertising and PR AOR for Cedar Fair, C-K will tackle everything from branding/advertising and digital/retail to media buying/planning and social media for all ten of the brand’s amusement parks in the U.S.
Expect Cramer-Krasselt’s first efforts for Cedar Fair to break next spring. Prior to C-K, Pittsburgh-based Yellow Submarine (which was formed by MARC USA alums) served as creative AOR while PR was handled internally.
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