C-E Further Loses Grasp of Chevy

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By Kiran Aditham Comment

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AdWeek has now reported what we’ve already been hearing throughout the morning from our sources, that Campbell-Ewald is losing most if not all of the Chevy account to Publicis. We’ve yet to hear back from our Publicis insider for confirmation on this, but it seems quite plausible considering that the agency’s Seattle and Dallas already took some Chevy work away from Warren, MI-based C-E last December. According to AW, revenue on the Chevy creative account is estimated at $20-30 million. We hope to hear more on this as the day progresses.

Update: The agency is holding an all company meeting at 2 pm to discuss this news, we hear. Gulp.

Update 2: Looks like our tipsters weren’t too far off with that 2pm company meeting time as Crain’s Detroit Business has now confirmed the agency is moving its remaining Chevy business out and over to Publicis, thus ending a 90-year relationship with the brand.

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