BWM, Melbourne tapped Arnold Schwarzenegger in their latest campaign for Realestate.com.au.
In the spot, Arnold decides to move back to Austria, mistaking Australia’s .au for his birth country. His assistant tries to inform him of his error, but Arnold is too excited over the possibilities he’s found on the site and tells his assistant to book him some inspections while leaving the filming of his current movie to his “double.” While its humor doesn’t quite hit its mark, it’s refreshing to see Arnold still willing to play on his persona, and make himself seem ridiculous in the process. And Arnold’s star power should certainly get people’s attention. Stick around for credits after the jump.
Credits:
Advertising Agency: BWM, Melbourne, Australia
Director: John Hamburg
Executive Creative Director: Murray White
Copywriter: Jake McLennan
Art Director: Cam McMillan
Producer: Fiona McGregor
Producers: Diane Leuci, Luisa Peters
Associate Creative Director: Tim Gill
Executive Producer: Rupert Maconick
DoP: Tov Belling, Larry Sher
Group Managing Director: Mark Watkin
Group Account Director: Nicholas Robinson
Senior Account Director: Hugh Baulch
Account Director: Jacob Hewitt
Strategy Director: Susannah Stoney