It looks like Pfizer’s Consumer Health division is continuing to dole out agency assignments as sources familiar with the matter confirm that after a review which lasted “a few months,” New York-based indie agency BurnsGroup has won out as AOR for the pharma giant’s Chapstick brand. We’ve been told by sources that it’s a full AOR status including digital/traditional and assignments for the lip balm line are already underway.
PCH’s latest assignment follows that of awarding the Emergen-C account to Grey (we hear that BurnsGroup also participated in this pitch). The Chapstick business, if you recall, was previously handled on the digital side by R/GA (yes, we all know what happened last fall) and the Martin Agency offline. Pfizer has yet to comment on the Chapstick account transition.