We truly had no idea the creative account was in review for retail chain Burlington Coat Factory, where we’ve bought our share of oversized jackets and what not back in the day for half the price. But apparently, it is so, and from what we’re hearing from sources in the know, Silver+Partners–aka, the Eric Silver-run, New York-based shop formerly known as Amalgamated–is in the mix. S+P would not comment on the matter and we’ve yet to hear back from BCF, which has worked most recently with Cramer-Krasselt.
Building on what we initially reported a month ago, C-K hasn’t worked with the brand for the past three months and only did project work involving concepting creative but did not produce actual creative, which was handled in-house by the client. This, like before, leaves us a bit confused considering that in 2008, it was reported that Burlington Coat Factory awarded the agency its creative duties following a review. Whatever the case, C-K was invited to participated in BCF’s current review, but declined. While spies are saying Silver+Partners is taking on the biz, we’re hearing that it’s yet to be awarded. We’ll keep you posted.