Here’s a late but worthwhile entry for today as we’ve just received the announce that Butler, Shine Stern & Partners has been named general market AOR for U.S. Bank, which is the lead bank of Minneapolis-based U.S. Bancorp. According to the parties involved , Sausalito, CA-based BSSP beat out “several undisclosed agencies” in a national creative review that was managed by Blamer Partnership. Regarding her company’s decision, U.S. Bank CMO Jennifer Powell says in a statement, “Our goal was to find a collaborative, creative agency that would deliver innovative ideas for our brand advertising and digital communications. BSSP emerged as the passionate, strategic, creative company we were seeking. They are an ideal agency partner.”
BSSP takes over for the agency formerly known as Kaplan Thaler Group on ad duties for U.S. Bank, which is reportedly the fifth-largest commercial bank in the US. Along with its newest client, BSSP currently works with the likes of Priceline, MINI, El Pollo Loco and Greyhound.