Following two separate reviews for its creative and digital marketing business, video/music/gaming streaming software platform Roku has appointed Sausalito, CA-based Butler Shine Stern & Partners as its new integrated marketing agency. In a statement, Matthew Anderson, CMO of Saratago, CA-based Roku, says, “BSSP instantly understood why American families stream more content with Roku than any other streaming player. They love working with brands that challenge the status quo and hold a special place in customers’ hearts. Our vision is that Roku’s software and streaming players can make TV better for everyone. BSSP will make our vision come alive by combining outstanding creative with a rigorous approach to digital media and campaign analytics. We look forward to putting a spotlight on streaming to the TV with the launch of our Holiday campaign in the coming weeks.”
The Roku win comes just two months after BSSP (which just warmed our horror-loving hearts with its slasher film ode for Mini) was named general market AOR for U.S. Bank. Along with its creative/digital appointment, Roku has also picked fellow Cali operation Sellpoints as “the conversion engine to optimize the customer journey, reach more qualified consumers on the web and drive more sales through deeper integration with retail channels.” The Roku creative biz was previously handled by Division of Labor.