Levi Strauss & Co (home of generic, but comfortable, jeans and khakis — the excitement of DOCKERS!!!) is due to transfer its media and creative business back to BBDO Korea in June, ending an 18-month sentence with TBWA.
The pitch also included Lee DDB. While the reason for the review has not been confirmed, Leviâ€™sâ€™ brand leader in Korea So Hee Kim commented that the Omnicom agency had demonstrated a sound understanding of the fashion industry and of the brandâ€™s target consumer group (what else did you expect him to say?)
BBDO held Leviâ€™s Korean account for four years before the brand appointed TBWA as its agency of record.