Breaking Up the Dell Work

By Matt Van Hoven Comment


We’ve been looking into what will happen now that Enfatico is getting taken over by Y&R. Rumor has it that the digital work will stay with Schematic, and Y&R will have to fight for the print and broadcast work. But fight who? Enfatico has a 3 year contract for the business.

Also it’s been about 30 days since we told you about Y&R’s 90-day plan to get things up and running for the client, Dell. Since then, Della has come and gone, and not much else has happened. 60 days to get it done, guys.

Update: We’re hearing Dell hasn’t made any requests for Schematic to take on the digital work, and since Schematic is a part of WPP, we’re not convinced it really matters.

More: “AdAge Has It Wrong. The Enfatico/Dell Website Story Is Crap