Though we’re sure the tears are still flowing as a result of Brazil’s surprising early exit from the World Cup, it hasn’t stopped its advertising community from saying oh well, on to 2014. Sao Paulo-based shop Africa (yep, it’s confusing at first) unveiled the official emblem for the 2014 FIFA World Cup Brazil at the Sandton Convention Centre in Johannesburg, with notable countrymen including Brazilian President Luiz Inacio Lula da Silva, President of the Brazil 2014 Organising Committee and FIFA Executive Committee member Ricardo Teixeira, FIFA President Joseph S. Blatter as well as former Seleçao players Cafu, Carlos Alberto Torres, Romario and 1994 FIFA World Cup-winning coach Carlos Alberto Parreira all in the house.
Africa beat out two-dozen other agencies with this rather colorful design, which carries a theme of “inspiration” and was handpicked by judges including Gisele Bundchen. We’re not one to argue with her.
More: “Adidas Offers ‘Antidote’ to Nike’s World Cup Assault”