San Francisco-based shop and fans of boating/Alaska, Pereira & O’Dell are now making a play in Sao Paulo (like everyone else apparently) with the launch of podSport in 2011. The unit will serve as a marketing consultant to brands seeking to invest in the plethora of opportunities in South America. Brazil currently holds the title as the eighth largest economy in the world and growing fast.
Brazil will play host to the 2014 World Cup and 2016 Olympics, which obviously puts them in the spotlight and is now making ad agencies see green. Grupo ABC, Brazil’s largest advertising holding company and parent organization to podSport, will serve as the in-country partner in the initiative.
Wieden & Kennedy opened in Sao Paulo a few days ago, Arnold has picked a Brazilian shop to buy and Dentsu is browsing around. 2014 is right around the corner and anyone looking to venture south for work better get on it now before you wake up tomorrow and it’s 2020.