Boutique Call: Behavior Design

By Matt Van Hoven 

Name/Location: Behavior Design; New York, NY.

Motto (sorta): “A compelling user experience is what separates a great interactive product from a good one.”

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Founded: “…2001 by a leadership team of Web development veterans…”

About: This shop focuses on UX and interactive storytelling. So guys, is it about the story or the medium?

Clients:
HBO, National Geographic Channel, AARP, MoMA, The Onion, UBS, XM, E*Trade and a bunch more.

Something Fun: Build trubeverage dot com, where you can learn all about the real blood supplement, Tru Blood, for the HBO series TrueBlood. This blood’s for you (Check out a spot for TruBlood, after the jump).

More: See all the Boutique Calls, ever, right here.


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