Boulder Sushi Chain Targets Oft-Hungry Demo

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By Kiran Aditham Comments

sushiweed1.jpg

Since sushi is the most obvious choice when it comes to assuaging post-toke munchies, a Boulder-based chain called Hapa Sushi is capitalizing by launching the above print ad that promotes its lunch specials and was crafted by local firm TDA Advertising and Design.

The New York Times says Hapa’s ad called “Hunger Rx,” which is set to appear in today’s Denver/Boulder editions of alt weekly Westword as well as The Onion and sixty storefronts, gives rise to a new marketing set called “ganjapreneurs.” The ad features a Denver/Boulder map with 63 dots, four of which designate Hapa locations and the rest medical marijuana dispensaries.

Creative Credits:

CDs: Jonathan Schoenberg, Thomas Dooley
AD: Zach Shapiro
CW: Phil Van Buren

More: “Free Marijuana