After spending the last two years at Fallon London, where he was perhaps best known for his work on various Orange efforts, Gui Borchert has joined up with MDC-owned, L.A.-based 72andSunny as a creative director. Borchert, who is based in 72’s Los Angeles HQ and “makes a mean caipirinha” according to comments from agency CEO John Boiler, has been involved in a variety of other notable campaigns during his career including Puma’s “Love=Football” while at Syrup, K-Y and Dell during a one-year stint at Mother and was involved with Nike+ while serving as an associate creative director at R/GA.
No word yet on whether Borchert will work on specific accounts or across the 72andSunny portfolio in his new role.
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