Borchert Joins 72andSunny


By Kiran Aditham Comment

After spending the last two years at Fallon London, where he was perhaps best known for his work on various Orange efforts, Gui Borchert has joined up with MDC-owned, L.A.-based 72andSunny as a creative director. Borchert, who is based in 72’s Los Angeles HQ and “makes a mean caipirinha” according to comments from agency CEO John Boiler, has been involved in a variety of other notable campaigns during his career including Puma’s “Love=Football” while at Syrup, K-Y and Dell during a one-year stint at Mother and was involved with Nike+ while serving as an associate creative director at R/GA.

No word yet on whether Borchert will work on specific accounts or across the 72andSunny portfolio in his new role.