Just a week after we reported about some buzz that Matt Bonin was leaving the West Coast and TBWA\Chiat\Day LA for a job on the East with Ogilvy, the latter agency has confirmed his move. O&M has officially announced that Bonin is joining the New York office in the newly created role of chief production officer.
In a statement, Ogilvy North America CCO Steve Simpson says, “Matt has done in practice—and to wonderful effect—what many agencies are still attempting notionally. He knows how to pull all the levers of production, at all the right times, in the service of the idea. Matt’s arrival accelerates the work we have done at Ogilvy in working in a more fully, deeply integrated way and—beyond process–he will be central to our efforts to develop new kinds of content.”
We’ve been through Bonin’s resume before, but in case you need a refresher, he spent around five years at CP+B, working on integrated production models for BK, VW and Microsoft. Following his stay in Boulder, Bonin moved on to Trailer Park, Tool and finally Chiat LA before heading out to our neck of the woods.
O&M tells us that he will start at the end of the month.