Bogusky’s Common Collaborator Heads to Deutsch LA


By Kiran Aditham Comment

We’re not sure what an “invention strategist” exactly is, but that’s the title that one Bud Caddell has assumed this week at Deutsch LA. Caddell, for those of you who don’t know, helped launched the collaborative social venture organization Common along with Alex Bogusky and Rob Schuham. Prior to that, he spent a brief moment as strategy director at Victors & Spoils and was a senior strategist at New York digital firm, Undercurrent.

Caddell’s new boss, Deutsch LA partner, chief digital officer and fellow Boulder ex-pat Winston Binch says that the new hire’s “a modern idea guy — equal parts inventor, strategist and technologist.” Guess Caddell’s title seems more appropriate now that we think about it. Anyhow, he’ll be working across all Deutsch LA accounts.