Here we have Grey San Francisco’s latest spot for BMW called “Refuel,” which was helmed by Tron: Legacy director Joe Kosinski. Though it sadly lacks any young Jeff Bridges composites or Daft Punk scores, the advert nonetheless features an aviators-sporting dude driving one of the models in the 5 series who apparently has to go to great lengths to maintain the same energy as his ride.
Though it’s probably apples and oranges, tipsters are wondering how Grey’s new work for BMW compares to the “Changes” Super Bowl spot KBS+P created for the automaker. Sure, it’s two completely different promotions, but we’d be glad to get your thoughts. See “Changes” below and “Refuel” credits after the jump.
Agency: Grey SF
Executive Creative Officer: Jack Fund
Art Director: Michael Wilde
Copywriter: Jack Fund
Agency Producer: Flo Babbitt
Production Company: Anonymous Films, Los Angeles
Director: Joe Kosinski
Director of Photography: Alwin Kuchler
Editor: Jim Haygood, Union Editorial
Music/Sound Design: Ren Klyce, Mitout Sound