A spy sent us this little ditty this afternoon, which reads, “…this X-McCann New Biz guy is running around telling people that he and his new agency have the Denny’s account win in the bag. Quite presumptuous being that the finals haven’t even started yet…. Wonder who that could be.”
Well, technically, the finalists have already been named though, and the list includes BBDO, Gotham, KBS+P and Greenville, SC-based IPG shop Erwin-Penland. But someone’s still jumping the gun a bit, eh?
Anyhow, whichever agency comes out on top for the diner chain’s $60 million account will succeed Goodby, which parted ways with Denny’s after just 18 months earlier this summer.