It turns out there were some marketing plans behind the less-than-spectacular, prop-heavy Sprite Slam Dunk contest at this year’s NBA All-Star game as Blake Griffin’s over-the-hood stuff was actually the basis of a new Kia commercial. The Clippers star, known as Blake Superior to some, gets the slow-motion treatment as he soars over a Kia Optima while the tagline reads, “Not your average dunk. Not your average midsize sedan.”
According to CNBC, the ad is a one-off deal between the automaker and Griffin and Kia didn’t have to pay extra seeing as it’s the official car of the NBA, so that helps. At this point though, should we really be surprised that the fix was in? It’s the NBA after all, where an amazing amount of product placement happens. In case you missed it, here‘s the dunk sans dramatic effect.